Privacy policy
Privacy Policy
Effective Date: 01.05.2025
Last Updated: 05.06.2025
Miluna™ operated by:
("we," "us," or "our") respects your privacy and is committed to protecting it through this Privacy Policy. This Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase from our website www.getmiluna.com("Site").
1. Scope of This Policy
This Privacy Policy applies to all personal information collected through:
- Our website (www.getmiluna.com)
- Email, SMS, or other electronic communications
- Social media platforms and ads
- Mobile apps (if applicable)
This policy also extends to the third-party service providers we use to operate and analyze our services.
2. Information We Collect
a) Personal Information You Provide:
- Full name
- Email address
- Billing and shipping addresses
- Phone number
- Payment information (processed via third-party providers like Shopify Payments, Klarna, PayPal, etc.)
- Survey responses, product reviews, or customer service interactions
- Newsletter opt-in preferences
b) Automatically Collected Information:
- IP address
- Browser type and version
- Device identifiers
- Referring/exit pages
- Date/time stamps
- Pages viewed
- Geolocation data (if enabled)
This is collected via cookies, pixels, and similar tracking technologies from:
- Google Analytics
- Meta/Facebook Pixel
- TikTok Pixel
- Klaviyo & Mailchimp (email automation)
- Triple Whale (marketing analytics)
- Hotjar (heatmaps and behavior recording)
3. Purpose of Data Collection
We use the data for:
- Order processing & delivery
- Customer service and support
- Account management
- Fraud detection and risk prevention
- Marketing, retargeting, and campaign optimization
- Analytics, A/B testing, and site improvement
- Legal compliance
Legal bases include consent (Art. 6(1)(a) GDPR), contract performance (Art. 6(1)(b)), and legitimate interests (Art. 6(1)(f)).
4. Use of Cookies and Tracking Technologies
We use cookies and pixels to:
Remember user preferences
- Track shopping cart activity
- Analyze site traffic and performance
- Retarget users with personalized ads
- You may opt out through browser settings or by declining the cookie banner upon entry.
5. Email Marketing and Communications
By opting into our newsletter, you agree to receive promotional content and updates. You may unsubscribe at any time via the link in the footer of every email or by contacting support@getmiluna.com.
6. Disclosure of Your Information
We may share information with:
- Shopify (website hosting and order fulfillment)
- Payment providers (e.g., PayPal, Klarna, Stripe)
- Logistics and shipping companies (e.g., USPS, FedEx, DHL)
- Email service providers (e.g., Klaviyo, Mailchimp)
- Analytics partners (e.g., Google, Meta, Hotjar, Triple Whale)
We do not sell, rent, or trade your personal information.
7. Data Storage and Retention
Data is stored securely and retained only as long as necessary for:
- Legal and tax obligations
- Customer support
- Order history access
You may request deletion at any time, unless legally restricted.
8. International Data Transfers
Your data may be processed in countries outside your own, including the United States and China. These transfers are protected by Standard Contractual Clauses and similar legal safeguards.
9. Your Rights (GDPR & CCPA-Aligned)
You have the right to:
- Access and correct your data
- Withdraw consent
- Request deletion ("Right to be Forgotten")
- Limit or object to processing
- Data portability
- File a complaint with a supervisory authority
To exercise these rights, email us at support@getmiluna.com.
10. Security Measures
We use TLS encryption (HTTPS), firewalls, and industry best practices to safeguard your data. However, no method of transmission over the Internet is 100% secure.
11. Children’s Privacy
Our Site is not directed to individuals under 13. We do not knowingly collect data from children under 13. If we discover such data, we will delete it immediately.
12. Embedded Content and External Links
Our site may contain links to other websites. We are not responsible for the privacy practices of those sites. Please consult their privacy policies separately.
13. Updates to This Policy
We reserve the right to update this Privacy Policy at any time. Changes will be posted on this page and, where appropriate, notified to you by email.
14. Contact Us
Email: support@getmiluna.com
This policy complies with US and international data protection laws, including CCPA, GDPR, and industry best practices.